Linkbaiting, is something you as a webmaster should be doing every time you write a post, article, or just about anything online for that matter. Back links, especially natural unsolicited back links are a good thing, a really good thing! You should always put out the highest quality content you’re capable of, always.
Producing content that prompts other webmasters to want to tell the world they need to visit your site, is the very best form of flattery to my way of thinking!
The methods you use to try and get people to link to your content is only limited by your imagination, and some will stop at nothing in order to succeed, hence the bad rap linkbaiting has gotten in some circles.
I’m not here to argue the ‘ethics” of linkbaiting techniques, but to offer what I feel are the five best “white-hat” linkbaiting techniques to use in your writing.
My five all time favorite, best, tried and proven linkbaiting techniques:
Create compelling content-Create content that begs to be linked to. Cover your topic completely, become the ultimate online resource for your chosen topic, include video, audio, and images in your content. Provide real value for your readers, try to produce content that is attention grabbing, unique, provocative, and just plain useful to your visitors.
Let them hear it from you first-Be the first to break the “big” story. Stay on the cutting edge. Subscribe to magazines, trade journals, or any source of up-to-the-minute happenings in your niche. Try to be the one who gives them “the scoop”.
Provide a useful tool or software-By doing this you will get backlinks, there is little doubt about it! Even if you can’t produce the tool or software yourself you can buy it or pay someone to produce it for you. The more needed and useful the tool or software the more links it will generate for your site.
Include “lists” of useful links in your content-Links to useful websites or useful resources tend to get linked to a lot. Make your list the most complete, or the most useful, make it stand out from the rest.
Give stuff away-Everybody wants free stuff (I know I do!) So give it to them, and they will share it with their friends. The more value you can give away the more links you’ll find showing up.
Use these techniques, and use them consistently as you write your content, wether it’s blog posts, articles, website content, etc. and you will find your offerings linked to more and more often. And naturally occurring backlinks are the best kind!
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